Title holders across 12 leagues in Europe all made a profit last season says KPMG Football Benchmark


The champions across Europe’s top leagues all recorded an after-tax profit for the 2016-2017 season, highlighting the shift of the football industry towards sustainability, according to the KPMG Football Benchmark team.

The current title holders across the 12 leagues, namely Monaco, Turkey’s Besiktas, Celtic, Chelsea, Basel, Bayern Munich, Spartak Moscow, Romania’s Viitorul Constanta, Feyenoord, Juventus, Real Madrid and Benfica, have all show a strong off the field performance the latest European Champions Report said.

All the clubs but two, Bayern and Basel, increased their operating revenues year-on-year, when calculated in local currency.

“Moreover, revenue generated from the top flight Uefa competition remains a key driver of growth, most prominently for mid-size clubs, as it impacts not only the broadcasting segment but also matchday and commercial,” said Andrea Sartori, KPMG’s Global Head of Sports and the report’s author.

After surprising last season, to win France’s Ligue 1 and make a run to the semi-finals of the Uefa Champions League, Monaco recorded an impressive 86 per cent year-on-year increase in operating revenues. Almost half of its income came from taking part in the Champions League.

Monaco’s budget is approximately one fourth of domestic rivals Paris Saint-Germain. Celtic showed the second highest year-on-year revenue growth with 52 per cent.

European and world champions Real Madrid had the highest operating revenues, at €671 million, followed by Bayern with €588m, who failed to reach the semi-finals of the Champions League for the first time in six years. England’s Chelsea earned €420m, a 9.8 per cent year-on-year increase in local currency.

Real also has one of the highest player wages to revenue ratio at a 61 per cent after staff costs increased 32 per cent to €406m, the highest in the world – a ratio of around 50 per cent is the ideal figure that a club should strive for. Juventus have a 64 per cent ratio and Monaco had the highest at 69 per cent.

All three clubs however reached the Champions League final or semi-finals, showing some correlation between on the field success and spending off of it.

“One of the main challenges affecting football clubs in recent years has concerned the sustainability of their business. Notwithstanding this, all European champions included in the report scored an after-tax profit; indeed, despite eye-catching transfer deals and spiralling staff costs, the industry is headed towards a direction where being profitable is not a chimera anymore,” said KPMG’s Sartori.

Real Madrid’s commercial revenues increased 19 per cent year-on-year off the back of new sponsorship deals and this trend is expected to continue this season as a €70m shirt sponsorship agreement with Fly Emirates kicks in.

Another trend is that of digitalisation, which is gaining in relevance year after year, according to KPMG Football Benchmark. Real again is the biggest club in terms of social media following, dwarfing its nearest rival Chelsea which is second for social media presence. However, it is the individual players such as Real’s Cristiano Ronaldo, James Rodríguez of Bayern, David Luiz at Chelsea, Monaco’s Falcao and Pepe at Beşiktaş who are the real stars on social media, with bigger followings that those of the clubs they play for.




Leave a Reply

Related News

The final round of the Champions League qualifier Ajax loses can still advance

WELLSPORTS News: In the morning of Beijing time, the final round of the Champions League qualifying round will be staged in a competitive focus battle.   The Ukrainian giants Dynamo Kyiv will face the old Dutch team Ajax at home. In the first round match between the two teams, Ajax scored 3-1 at home to Dynamo Kyiv, Tadic, Ziye and Van Dybeck scored for Ajax, and Koziola for Read More

Zhang Wailong’s “Tactical Reform”: Henan Jianye on the road to change

WELLSPORTS News:On the night of August 1, Zhengzhou, which was sultry after the rain, was very unfriendly to the fans of the Central Plains. Hu Jinghang’s injury-time goal was invalidated by the ruthless VAR, and the excellent game of the whistle was not performed. In this game, the Jianye team actually outperformed the strong enemy Jiangsu Suning Tesco in terms of ball control rate, pass success Read More

Nain returned to the team to catch up with the competition.

WELLSPORTS Inter Milan's Belgian midfielder Nain Golan returned to the Apiano training base yesterday. In the friendly match against Inter Milan at 0-2 on July 18, Nain Golan left early due to injury. The injury of the midfielder touched the hearts of the fans. After the team doctor checked, his left leg rectus muscle was slightly strained. "Gazzetta dello Sport" said that Nain Golan had returned Read More

Re-employment, Seedorf is going to coach Cameroon

WELLSPORTS News: the Cameroon Football Association is preparing to hire the national team in the Netherlands. Ugo Bruce led the Cameroon national team to win the African Cup in 2017, but the Cameroon Football Association dismissed the meritorious coach because of the failure to lead the team into the World Cup finals. The Cameroon Football Association is preparing to hire Seedorf to coach and make Kluivert as Read More

Echo: Plisch will stay in Dortmund this summer

WELLSPORTS News: Dortmund winger Plysic is the most watched star in Europe, and many giants including Real Madrid are in contact with him, and Liverpool is no exception. According to the Liverpool Echo, Plišic is unlikely to be sold this summer, and Dortmund is preparing to sell the players next summer. The 19-year-old Plišic’s contract with Dortmund has two years left, Chelsea is also concerned about the situation Read More